Vegan Lip Color Subscription. Pure Good’s vegan food-grade makeup is mixed in micro-batches every month by a painter. Our lip colors are formulated with the freshest ingredients in the freshest colors: each month is different so there’s always something new to try. Choose from three color groups or get them all! Always free of sodium lauryl sulfates (SLS), parabens, phthalates, gluten, soy, GMOs, dyes, animal cruelty, & artificial preservatives. Three new, limited edition colors every month. Seasonal formula for natural lip protection. vegan formula, free of any animal products.