Nice Tomato is a monthly subscription to color. “We call our books ‘Color Folios’ because it sounds fancy. And they are fancy”. Subscribers receive a Color Folio + markers or crayons in the mail each month. Their Color Folios are illustrative hand-drawn magazines with pages full of whimsical characters, shapes, and phrases to inspire little ones. Nice Tomato thrives on the donation concept: Every subscriber to our monthly children’s magazine also donates a subscription to a children’s hospital in the U.S. This is called our ‘Spread the Color’ initiative.